Designed the first limited edition Marmite jar in collaboration with the Elton John AIDS Foundation, translating Elton’s vibrant stage persona into bold, collectible packaging. The success of the launch led to a three-year, $1 million partnership between Unilever and EJAF, resulting in two additional limited edition jars celebrating Elton’s iconic career. Elton shared the designs across his own channels and fronted a campaign video to amplify the collaboration.