Brought The Balvenie’s Makers Project to life with an integrated campaign celebrating craft and creativity. A bold mural by Tishk Barzanji dominated Camden Lock, supported by citywide 48-sheet and 6-sheet OOH, while teaser motion graphics highlighted the artists’ stories online. The campaign culminated in an immersive Barbican event featuring Michael Kiwanuka and other creatives sharing letters to their younger selves.