10

CGT Love You

Client

Client

CGT Love You

CGT Love You

Type

Type

Brand Identity

Brand Identity

Year

Year

2023

2023

About

About

Brand identity for CGT Love You, a clothing label inspired by the founders ties to New York and Florence. The visual system centred on a modular logo made of three interchangeable elements, designed for flexible use across garments, print, and digital touchpoints. The project extended into detailed brand guidelines and ongoing art direction to ensure a cohesive, expressive identity across all applications.

Brand identity for CGT Love You, a clothing label inspired by the founder’s ties to New York and Florence. The visual system centred on a modular logo made of three interchangeable elements, designed for flexible use across garments, print, and digital touchpoints. The project extended into detailed brand guidelines and ongoing art direction to ensure a cohesive, expressive identity across all applications.